KINGSTON, Jamaica – Government marketing agency, Jamaica Promotions (Jampro) is aiming to attract overseas jobs for Jamaican animators within the context of the country tripling its year-on-year earnings from creative-industry projects beyond J$1.1 billion.
The agency will leverage the talent, language, and geographic proximity to main markets, in a bid to earn foreign exchange.
However, award-winning local animator, Kevin Jackson, suggests that it's a 'pie in the sky' unless it comes with funding support for animators to set up studios and train talent in order to attract projects.
