KINGSTON, Jamaica, CMC – The Government has responded to concerns surrounding the controversial advertisement by German appliance company Saturn, which includes images showing the improper handling of the Jamaican flag. A statement from the Ministry of Foreign Affairs on Saturday said the commercial appears to be well intentioned, as it seeks to use the powerful symbolism of Brand Jamaica to project the products and services of Saturn. However the Foreign Ministry noted that there are strict guidelines governing the use of the Jamaican flag including that it should never touch the ground or be stepped on.
