“A Post-COVID Primer for Business” is a vehicle seeking to equip businesses caught in this period of transformation, with guidelines regarding how to navigate the evolving business environment where survival will be driven by data mining and effective strategy.”
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The major challenge facing the business community in the post-COVID era is how to traverse the market disruptions as they enter a prolonged period of economic pressure, while taking cognizance of the fact that their actions in the ensuing months will set their performance trajectory for the years ahead. Operationally, this translates into the need to reorient business models to facilitate optimal levels of productivity and wealth, through a process of transformation. In an effort to facilitate the rehabilitation and in instances transformation of businesses to treat with the post-COVID operating environment, a series of webinars have been planned across the Region. The content of these webinars will be grounded in the publication entitled “The New Normal – A Post-COVID Primer for Business”. The document treats with a wide range of issues including Complete Business Transformation (Restart), Business Continuity, Digital Transformation, Communication and Marketing, Human Resource Development, The Business of the State and Emerging Industries.
About the Author
Joseph B B Cox
An Applied Economics Consultant and Advocate with a career spanning 30 years, Joseph Cox is currently the Assistant Secretary-General, Trade and Economic Integration at the Caribbean Community (CARICOM) Secretariat in Georgetown, Guyana. A Jamaican national, he holds both a Bachelor and a Master’s degree in Economics from the University of the West Indies. Prior to his CARICOM Secretariat posting, he was the Managing Partner for the Centre for Growth and Development in Jamaica and doubled as the Executive Director, Growth Secretariat, at the Planning Institute of Jamaica while providing oversight for the Inter-American Development Bank (IDB) / Government of Jamaica (GOJ) Competitiveness Enhancement Programme and the World Bank’s Foundations for Growth and Competitiveness Programme. Previously he also conceptualised and led a demand side access to finance intervention entitled the “Financial Information and Real-time Matchmaking (FIRM) initiative, in which some J$1.9B (US$174.0m) in financing was obtained for the Jamaican business community.